About Us
Finickey is a luxury beauty brand specializing in multi-ethnic skin and hair care. We leverage the combination of our scientific expertise and concrete personal knowledge of consumer concerns to create premium personal care products. Our products are a harmonious marriage of cutting-edge technology and the finest natural ingredients. We believe that science is the key to unlocking the best that nature has to offer. Finickey strives to set the standard in supreme quality, and value when formulating highly effective products to treat the everyday beauty challenges of the ethnic community.
Finickey products have been purposefully designed and formulated with our target consumers in mind. Our goal is to bridge the gap between luxury professional brands and ethnic retail products so our consumers can experience innovation not traditionally explored in established ethnic brands.
We offer a full line of superior and indulgent all over care that includes lip balms, skin moisturizers, body scrub, shampoo, conditioners, and several natural hair styling solutions. At Finickey we value our clients desire to feel comfortable while using safe products without compromising their hair, skin, or health so our finicky customers don’t have to worry about harsh chemicals such as parabens, formaldehyde donors, sulfates, phthalates, petrolatum, mineral oil, or synthetic dyes being in any of our products.
Comment from the Founder
Formulating quality skin and hair products has been my dream since I was four years old. Even then, I knew that I loved looking and feeling beautiful, and I wanted to give others the same opportunity through my own line of skin and hair care products. Even though I’ve been working now for six years as a research and development chemist for established brands, I am venturing out and launching my own company--Finickey.
Finickey was conceived out of my love of science and my own needs as an ethnic consumer. I believe the quality that sets Finickey apart is in the strength of our research and development. While the R & D is scientifically based, it also reflects the consumer angle, as I am formulating products to address my own and other multicultural people’s hair and skin care needs. Other competitors in the professional prestige ethnic market do not do both. The smaller companies have the consumer approach without the scientific background, and the larger companies possess great assets in terms of research, but they do not have a pulse on the consumer’s most pressing needs.
I encourage you to trust Finickey with your skin and hair care needs. You won’t be disappointed!



